Tuesday, 6 October 2015

Learning from Customer Complaints...



Often, a customer will complain, or offer a suggestion. Our response is either defensive, or we do not want to bother responding to customers.

Especially when we hear the same suggestion, or complaint several times we should take the feedback seriously.

Learn to listen carefully. Respond promptly. Make amendments and meet the customers’ needs.

I ordered a steak medium from a place nearby. The meat was very red, and cool in the center, very rare by my standards. I pointed this out to the waiter. His curt response was; “We cook them right”, and she turned away. I did not return and the place closed within a year!


Take customer complain seriously and objectively and make changes. Change your process if necessary to insure you don’t repeat the same mistake again. The result will be happy customers, and a smoother business.



This article comes from my Book - 'Being Customer Centric'
The Book reveals the Practices & Principles for having Profitable Customers for Life.


Order the book 'Being Customer Centric' and know the learn the Practices & Principles for having Profitable Customers for Life.

Book your Copy today, Call on: (022) 40035337 / 40794300

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About Arunaagiri Mudaaliar

Arunaagiri is an Author of best selling books like 'Unleash your Potential' & 'Jogging for Life Success', an International Sportsman, a Successful Entrepreneur, a widely loved Yoga Teacher and a reputed International Corporate Trainer.