Likewise, we need to get into customers’ minds to determine how they think and what they want. Starbucks sells coffee, but so do many other places, from grocery stores to gas stations. Though coffee is a readily available commodity, Starbucks offers a specialized product line, and an in-store experience that allows them to charge a premium price for their coffee. Early on, Starbucks understood that many customers want more than just a cup of coffee.
Develop the habit of asking your customers penetrating questions. What they like - or what they would like more, or less, of - and why. As you ask these probing questions, information will emerge - information you can utilize to understand your customers’ needs, and to help you meet those needs directly.
Business is earned by meeting customer needs, as you better understand your customers, and their needs, you will be able to grow your sales and your business.
- About Arunaagiri Mudaaliar
Arunaagiri is an Author of best selling books like 'Unleash your Potential' & 'Jogging for Life Success', an International Sportsman, a Successful Entrepreneur, a widely loved Yoga Teacher and a reputed International Corporate Trainer.
