Sunday, 26 July 2015

Understanding Customer Needs...

One of the key reasons for failing to close a sale is that we haven’t understood what the customer truly wants and needs. For example, good real-estate agents work with their customers to determine exactly the home they want. During an initial meeting, the buyers may explain what they need and want: four bedrooms, a large back yard for the dog and kids, a particular price range, and an approximate location. But the basics are only the start. As houses are shown, the sales agent asks detailed questions about floor plans, kitchen setups, and other details. What the buyer says, and does not say, is factored by the sales agent and used to narrow the possible choices for a new home. The drawing-out process of information is the key ingredient for finding the right home.

Likewise, we need to get into customers’ minds to determine how they think and what they want. Starbucks sells coffee, but so do many other places, from grocery stores to gas stations. Though coffee is a readily available commodity, Starbucks offers a specialized product line, and an in-store experience that allows them to charge a premium price for their coffee. Early on, Starbucks understood that many customers want more than just a cup of coffee.

Develop the habit of asking your customers penetrating questions. What they like - or what they would like more, or less, of - and why. As you ask these probing questions, information will emerge - information you can utilize to understand your customers’ needs, and to help you meet those needs directly.

Business is earned by meeting customer needs, as you better understand your customers, and their needs, you will be able to grow your sales and your business.

Wednesday, 22 July 2015

Delighting Customers...

Business integrity requires that you deliver what you promise to customers. Honoring your assurance for quality, price, and delivery time is your minimum performance standard. However, if you want
to delight them, you have to go farther. Scripture shares an example where the Lord promised the people better things. The Lord said, “Instead of bronze I will bring gold, and instead of iron I will bring silver, and instead of wood, bronze, and instead of stones, iron.”

How can you delight a customer? Deliver more than what you promise. Just as the Lord brought gold instead of bronze, you need to think about what you can give customers beyond what they expect.

Once I overheard two different discussions between a restaurant manager and the hostess. In the first conversation, the manager told the hostess to tell customers that the wait time was less than the actual time, so they would stay. Customers would probably wait for 15 minutes, but they may have no patience to wait if we say 30 minutes or more.

In the second conversation, the manager told the hostess to be conservative when communicating the wait time. The manager explained that it was better to say they have a 20 minute wait and serve in less time than to say 15 minutes and make customers wait longer.


About Arunaagiri Mudaaliar

Arunaagiri is an Author of best selling books like 'Unleash your Potential' & 'Jogging for Life Success', an International Sportsman, a Successful Entrepreneur, a widely loved Yoga Teacher and a reputed International Corporate Trainer.

Sunday, 19 July 2015

Human Potential

Out of the 85 lakh thousand different species in the world, human beings are the most evolved ones.  The Almighty has created humans using all His ingenuity and largesse.  He has bestowed a form with unique features.  He has infused traits and talents and an infinite potential to create or achieve anything.  Once we realize this potential and learn the techniques to unleash it, nothing can stop us from attaining our goal and achieving success.

 If you compare the pictures of animals of 500 years ago with those of the present ones, you would hardly find any change in them. They have practically remained the same in five centuries.  On the other hand, you will be aghast at the evolution in human species!

 Human beings have conquered the whole world and subjugated all other species.  This was possible because of our brain power.  Human brain has several million neuron cells, as compared to a few hundred thousand neurons in the animal species.  This difference is what makes human species so very powerful, with the innate capability to constantly evolve, grow, invent and rule the world.

Human beings are designed to be extraordinary.  They have the potential to generate more.  But their capacity to consume is less.  Thus they are created to produce more, contribute more and be a provider, protector and propagator.

Unfortunately, most of the human species are living a mediocre life.  Mediocrity is the biggest insult to God who has made us to produce extraordinary results!

However, our infinite, inherent potential is not allowed to manifest due to our own self-created barriers. These barriers are the negative emotions like fear, doubt, disbelief, hatred, greed, lust, selfishness, jealousy, etc. that we harbour and nurture within ourselves.  This saps our creative potential, power and energy and pushes us towards the survival mode.  In this disempowering mindset, we are just existing, merely adding days to our lives, instead of adding life and celebrations into our days.

As we all know, human beings have a conscious strata and an unconscious strata in the brain.  The latter occupies a larger share.

Many of our behaviours and actions are influenced by the conditioning in the subconscious mind.  This is all due to the experiences arising out of what we have heard and have been told by people around or due to the influences of the close people like our parents, children, friends and surroundings.  Some special incidents that have occurred in our life also leave a deep imprint on our psyche, influencing our present behaviour significantly. 
One more negative influence which reduces our ability to realize the potential is  the self-talk that is also inherent in all of us.  Most of the time that self-talk is negative and disempowering.  Instead of letting go, most people give too much attention to this disempowering self-talk which goes on in the mind like:
“I am not good enough”
“I cannot do it”
"This work is beyond me”
“I am a failure,” and so on.

The remedy for this disempowering self-talk is to let it pass without resisting and by practicing positive affirmations like:

“I am smart”
“I like myself”
“I am excellence personified”
“I am happy as me”
“I am much more than what I appear to be”
“I am whole, complete, perfect and magnificent”
“I always do my very best”
“My today is yesterday plus,” etc.

One more basic conviction that is a prerequisite for living your full human potential is to view in the consciousness that you are OK and you accept and appreciate yourself for the way you are right now.

You also consider that everyone around you is absolutely OK the way they are.  This conviction is necessary to live a powerful life.

Lastly, one needs to realize that to unshackle the dormant potential, one need to work on one’s inside to bring it out rather than expect some external factors to help unleash the power within.


       Your powers are limitless and 
       Your capabilities are countless.
       The depth of your power is imponderable
       And the wealth of your capabilities is inexhaustible.
       You have a vast world of chances
       And opportunities to pick up and grow up;
       No setback should push you back
       No trouble should make you feel less capable.
       With unyielding guts you must ace your defeats,
       And with unending zeal you must march towards your goal.
-          S. Devaraj


About Arunaagiri Mudaaliar

Arunaagiri is an Author of best selling books like 'Unleash your Potential' & 'Jogging for Life Success', an International Sportsman, a Successful Entrepreneur, a widely loved Yoga Teacher and a reputed International Corporate Trainer.

Wednesday, 15 July 2015

The Power of Self Belief - Believe in yourself!

If you do not believe in yourself, how can you expect the world to believe in you?
Self belief is one of the most important ingredients for an effective performance in any sphere of life.

The entire cycle of self belief and self actualization goes this way:
Self acceptance  -  Self respect  -  Self worth  -  Self belief  - Self confidence  -  Self actualization.
Beliefs are the mental bandwidth of our Perception, Performance and Action.  Just as we can see objects in the ‘visual’ bandwidth in tune with our eye sight, or we have a ‘hearing’ bandwidth, and we hear sound only within the stipulated bandwidth, so too, depending upon our beliefs cultivated and nurtured based on our experience, exposure and training, our actions and performance are limited. So, what needs to be worked on is the limiting belief which confines, restricts and hampers our life.
Many of the beliefs have such a strong hold on our lives that you create a self limiting boundary, taking your beliefs as a gospel truth.  The right thing to do is to re-examine every belief of ours in the light of the present moments and accept or replace it in the light of the new facts and realities.

Take a look at the impact of belief and its sequence:
Beliefs > Attitude > Feelings > Results > Actions

Your belief determines the attitude towards a situation which leads to the generation of certain feelings instigating actions and the consequent results.

Remember: Whatever your mind can believe & conceive, it can achieve...

- About Arunaagiri Mudaaliar

Arunaagiri is an Author of best selling books like 'Unleash your Potential' & 'Jogging for Life Success', an International Sportsman, a Successful Entrepreneur, a widely loved Yoga Teacher and a reputed International Corporate Trainer.

Monday, 13 July 2015

Addressing the prestigious "American Association of Meturlagist AGM" on the topic of PATHWAY TO HOLISTIC WELLBEING