Monday, 28 December 2015

Pursuit of Excellence

Excelling, Enriching & Consummating life
“God touched His excellence, when he created human beings.”
This is a favorite statement of Swami Vivekananda.

This statement when introspected is pregnant with so many meanings which helps one to understand the various dimensions, attributes of the word EXCELLENCE.

Firstly the product of excellence is so incomparable and nonduplicable. In such a compact frame; it is a source of constant wonderment to all of us, as to how God has built in so many features, faculties, competence, etc.

Secondly, for God too, excellence is an on-going never ending pursuit requiring committed, concentrated & consistent efforts.

On the above subject Swami Vivekananda has shared another potent statement namely:
“God created human beings in his own form.”

This means that, in the pursuit to touch excellence God did not keep back anything with himself. He was totally selfless and giving during his pursuit of creating human being. The outcome we all know has been unparalleled. In spite of all the advances that we have made in science & technology, we have not been able to create anything comparable to human beings.

The definition of excellence which has appealed to me the best was the one given by the management guru, Philip Kotler. He defines excellence as:
“DOING THE RIGHT THINGS BETTER & BETTER ”.

Incidentally there is a close co-relation between efficiency, effectiveness and excellence.

Efficiency is defined as “Doing Things Right ”.
Effectiveness is defined as “Doing the Right Things ”.

As can be deciphered, excellence encompasses both efficiency & effectiveness i.e. doing the right things (effectiveness) better & better (efficiency).

I realized that search of excellence albeit effectiveness is one of the guiding principles of all extraordinary persons.

Peter Drucker in one of his most acclaimed management books “The Effective Executive” very emphatically states that, Effectiveness albeit excellence is a learnt, cultivated or a self developed quality one is born with or inherited.

He enumerates five practices or habits of mind which when acquired and mastered by a person, would help him become effective.

These five practices or mental habits are:

  1. Know thy time – Time Management Skill
  2. Focus on outward contribution – being result oriented and responsible for pre-decided goals.
  3. Making strengths productive
  4. First thing first – Prioritizing
  5. Learning to make effective decisions – that is right steps in right sequences.


I found the above five points very relevant as these habits and the practices become the foundational framework on which one can build the platform for excellence.

I have personally learnt, experienced and realized that apart from the above habits & practices what helps one touch excellence is the total involvement in that activity, being joyous in the very act
of performing that work, being totally in the present moment, being oblivious and unbothered of the results or fruit of the action, wanting to extract every ounce of the potential within you while performing any work. Also one has to be totally selfless and wanting the world getting the benefits of your actions for the better.

I experience this state of mind when I conduct the annual summer basketball camp for the children every year in Bombay. Around 200 to 250 children in the age group of 8 to 18 years attend this basket ball camps at Goregaon Sports Club, Mumbai. I have been conducting these camps for the last 12 years and truly relish, enjoy and derive true joy and happiness while conducting these camps.

In retrospective analysis, I get present to the fact, that I touch excellence while conducting these camps. I realized the reasons for my touching excellence in this activity, which are as follows:

  1. My total love and involvement in the Activity.
  2. My passion and inborn talent in the coaching & training.
  3. My total selfless disposition while doing this activity. The remuneration that I get from these camps is donated to charity.
  4. My total self discipline and total integrity while discharging my responsibilities. When I ask children to run five rounds of the ground I personally run 6 to 7 rounds. I literally walk the talk in every aspect of the endeavor & discipline. Be it in time discipline, hard work, self exertion, commitment, etc. The outcome of the camp is the visible transformation of the children in the area of physical fitness and positive mental attitude.

As I am the stand for the possibility of fitness, health & joy, I experienced that the children were getting touched, moved and inspired by the above possibilities. They in turn effortlessly learnt skills of the game plus realized the potential to do any physical activity. I see them becoming physically fit, mentally tough and emotionally matured during the camp.

I believe that when a person touches excellence he gives expression to his inner divinity. This is the reason why there is pure joy, contentment, peace and happiness.

I for one believe that this is the only true success which makes human beings existence meaningful and worthwhile.

The important and positive external outcome of touching excellence is also very evident and tangible.

The summer sports camp at Goregaon Sports camp is identified with basket coaching camp. Among all outdoor games including cricket it is the basket ball camp which attracts maximum children.
There are families who have been sending children every year for the last 4 years.

I also realized that during the summer camp period my efficiency and effectiveness in my other areas of life - be it work front, social front, family front also improves for the better. This makes you present to one more fact of life with regard to excellence. When you touch excellence in one sphere of activity it has its positive repercussions in other aspects of life as well. How you do anything
is how you do everything.

Having experienced true joy and happiness from these sports camps, now I have decided to pursue the same as my profession as well. I realize in our country health and fitness is of a low standard and is given the lowest priority and importance I want to start a business enterprise which can bring back health, fitness and joy in to people’s life.

 In pursuance of this vision, we have started a sports management company which will endeavor to get sports back into people’s life. We are developing appropriate modules of one day, weekend
programs, with the above mission in mind. We have already approached some top corporate companies & received very positive feedback.

I believe that if a person focuses his effort in the area of his true calling, the chances of achieving excellence is definitely better. Also on introspection I released that in the current business which
involves manufacturing & marketing leather promotional items, my endeavor is not just to make legitimate profits without getting joy and happiness in the work. That would leave me hollow and
unsatisfied. I realize this fact that what motivates me to make my passion also motivates me in my business. We proposed to convert our existing company to manufacture designer sports bag & kits in sync with our sports management venture.

I feel the above changes will enable me to accelerate my pursuit of excellence.

I also clearly realize in other areas of life where I am not excelling; many of my actions, practices and habits are not commensurate with those required for touching excellence.

One of the fundamental thoughts which has impacted me maximum is about mediocrity . It is my belief that being contented in living a mediocre life is the biggest disrespect and insult to God.

Being in mediocrity which I feel is opposite to being in excellence.

Mediocre life implies living a mundane, joyless, boring existence.

Unfortunately majority of human beings today have these mediocre existence as they have forgotten that we have been basically created to touch excellence in every pursuit and activity. We have been blessed with so much latent potential, that we have the capability to touch excellence in each of our activities, thereby experiencing joy and pure happiness.

In Bhagavad Geeta, Lord Krishna says:
“Karmanyevadhikaraste,
ma phalesu kadachana |
ma Karmaphalaheturbhurma
te sango’stvakarmani” ||

This clearly shows us the path to touch excellence constantly.

When you totally immerse yourself in the work you are doing; without thinking of the fruits thereof, it automatically guaranties the quality of the output of your work. Also your total dedication and commitment increases the chances of your touching the excellence constantly.

Today in modern management there is a lot of focus and emphasis on total quality management & total quality person. I feel the above teaching of Lord Krishna is a sure shot way of achieving both.

Every extraordinary performer lives his life making the following two declarations:
“ My today should be yesterday plus.”
“ My best is yet to come.”

Our passionate commitment and constant endeavor to cultivate the appropriate habits of body and mind in the search of excellence is a sure shot way to enrich and consummate our human birth & life.



The above article comes from my book 'Unleash your Potential' which reveals the principles to Optimize your & your team's performance, productivity & profitability...


Order your Copy now. Call on (91) 9920687074  or  (91) 9833136665


- About Arunaagiri Mudaaliar



Arunaagiri is an Author of best selling books like 'Unleash your Potential' & 'Jogging for Life Success', an International Sportsman, a Successful Entrepreneur, a widely loved Yoga Teacher and a reputed International Corporate Trainer.


Visit Website: www.arunagiri.co.in
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Monday, 7 December 2015

When you find the Store Closed...















I drove up to our local discount ink cartridge store on a Thursday afternoon to find a note informing me that the store was closed to make deliveries until the following Monday. Since I usually keep an extra ink cartridge most of the time, I could just come back later. However, because I needed several other items; I took the 15-minute drive to Staples.

I prefer to shop locally to support local merchants as much as possible. However, when a store closes for that long; it creates a problem. Customers may lose confidence. They get in the habit of going somewhere else. While my commitment to local businesses may encourage me to return, other customers may not.

The essence is that we have to be ready to offer service at all times. If we encounter a circumstance that could interrupt regular open hours for more than a brief time, we need to create a plan that keeps our doors open for customers. Opening late, closing early, or leaving even for an hour may cause customers to move on.

Many times, lost customers won’t come back. This hurts current sales as well as future sales. Shutting down for long periods is unacceptable. Hire a part time person. Rearrange some schedules.

Do whatever you have to do in the short run so that it will pay for itself in the future.

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Know more practices & principles for having Profitable Customers for Life. Order my book 'Being Customer Centric' today!
Call on: (91) 9920687074  /  9833136665




- About Arunaagiri Mudaaliar



Arunaagiri is an Author of best selling books like 'Unleash your Potential' & 'Jogging for Life Success', an International Sportsman, a Successful Entrepreneur, a widely loved Yoga Teacher and a reputed International Corporate Trainer.


Visit Website: www.arunagiri.co.in
Like me on Facebook: facebook.com/authorarunagiri
Follow me on Twitter: twitter.com/authorarunagiri
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Monday, 23 November 2015

Focus on Benefits, Not Features


Customers buy products or services based on the perceived benefits to them, not their features. We need to be careful not to confuse the two with customers. A benefit is what customers want the product or service to accomplish for them. Features describe everything that defines a product from color to a variety of functions.
Consider these examples. The benefits of a big screen TV are size, clarity and price. Customers may not be as interested in some of the functions the TV can provide. The benefits of a pickup truck are cargo capacity, gas mileage and towing capacity. Features may be engine size, torque, or transmission. A new medication may relieve arthritis pain. That is the benefit. How the medicine works identifies its features.
The next time you prepare an advertisement or fine-tune your sales presentation, clearly outline the benefits of your service or product for the customer. You may like the features. Some customers may like the features. However, always be careful to market key benefits rather than a list of features.
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Know more practices & principles for having Profitable Customers for Life. Order my book 'Being Customer Centric' today!
Call on: (91) 9920687074  /  9833136665




- About Arunaagiri Mudaaliar



Arunaagiri is an Author of best selling books like 'Unleash your Potential' & 'Jogging for Life Success', an International Sportsman, a Successful Entrepreneur, a widely loved Yoga Teacher and a reputed International Corporate Trainer.


Visit Website: www.arunagiri.co.in
Like me on Facebook: facebook.com/authorarunagiri
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Friday, 6 November 2015

Flog your Service with USP

As a business consultant, I receive calls from people who want to start a service business. My first question is: Why would someone pay you for a service? While this may seem like a simple question, the answer is more complex.

The first thing a service business owner needs to understand is that most services provide what people want, not what they need. Needs are things like food, clothing, shelter, air, and water. However, within every need is something someone wants.

Take water, for example. My tap water is hard water, full of minerals, and tastes terrible. I want water that tastes better. That’s where water services can help me. I can purchase a service that will deliver water to my house. I can take reusable containers to a refill station. I can buy bottled water. I can even buy a high quality water filter system. Each of these options costs time and money. A salesperson who sells any of these services needs to show me why I should spend my money on the service he offers. 

Let’s say you are the water salesperson. You need to know what customers want and why. Customers who want the least expensive option will buy large bottles to refill at service centers and stores. Customers who want convenience sign up for home delivery, but it costs more. A quality water filter system is expensive up front, but less costly over time.

After you know what people want, you need to ask why someone would pay you for it. Thirty billion gallons of bottled water are sold every year, so there is a market. What makes you stand out? Do you have the lowest price? Is your system easier to install or use? Is it your water quality? Your stand-out selling point is your Unique Sales Proposition (USP). Target your customers using your USP. Your USP needs to be something people will pay for.

The next step is to use your USP to focus time and money in marking your service. Mac Ross, a master marketer said, “If you build a better mousetrap but neglect marketing, you will die alone and broke with a garage full of mousetraps.”

Successful businesses spend up to half of their time on marketing. Effective marketing strategies are worth whatever it takes to learn and implement. Just working to provide a good service is a trap. Customers won’t find you.


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Know more practices & principles for having Profitable Customers for Life. Order my book 'Being Customer Centric' today!
Call on: (022) 40035337 / 40794300

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- About Arunaagiri Mudaaliar

Arunaagiri is an Author of best selling books like 'Unleash your Potential' & 'Jogging for Life Success', an International Sportsman, a Successful Entrepreneur, a widely loved Yoga Teacher and a reputed International Corporate Trainer.


Visit Website: www.arunagiri.co.in
Like me on Facebook: facebook.com/authorarunagiri
Follow me on Twitter: twitter.com/authorarunagiri
Connect me on LinkedIn: linkedin.com/in/authorarunagiri
Follow me on Pinterest: pinterest.com/authorarunagiri

Thursday, 15 October 2015

Handling A Bruised Customer

“Metro Fitness” offered fitness programs. The business model was customers would sign up for a short term commitment, usually a series of training sessions priced between $250-$400.00. The client would schedule times and one trainer would work with three clients at a time. The idea was to blend personal attention at a lower cost than using a personal trainer. A contract was signed, payment made in advance, and was non-refundable.”Tom” arrived for the first session. The place was busy and the receptionist said to jump on an open treadmill and someone would be with him shortly. Tom was wearing progressive glasses that made looking down difficult. Unfortunately the treadmill he stepped on was going full tilt and within seconds he was flat on his face. The damage was some scrapes, a strained knee, stiff neck and a sore shoulder. Fortunately the injuries were real, but not serious. Tom left the scene and went home. The next day, Tom informed Metro Fitness he would not be returning, and requested a refund.

The situation can be viewed from several vantage points. First, a nonrefundable contract was signed. Tom could decide to drop out, but no refund would be made. A deal is a deal. Another view could be given the bad experience and considering Tom should have been provided with some level of orientation. Metro could just grant the refund request.

My advice to Metro Fitness was a bit different. I would call the client, and apologize for the rough start. I would ask him to reconsider canceling and commit to him that should he return, the trainer would work to integrate him into a program effectively. My thought is the success of Metro is based on repeat business, not folks that sign up for one package and depart.

If the client still wanted a refund, I would grant the request. My thought was the accident responsibility was shared between the client and the gym. Metro did not have increased costs with the
program. For example a furniture store may have a policy of no refunds on special order merchandise. When the store places an order the store is on the hook to pay, so they cannot easily release a customer commitment. In this case Metro was not out of pocket funds.

Metro is also within its rights to hold to a no refund policy and if this is the case, Tom needs to understand he made an agreement he can be held to. If Metro says no, then with a good spirit Tom needs to take the loss and move on. This would not be a time to post negative customer reviews online in retaliation.

We will have moments of truth with customers’ rough spots. These rough spots can be opportunities to cement, or destroy relationships. The key is how we respond. In this case Metro could make an effort with the client and in the process develop a long and profitable relationship.

Tuesday, 6 October 2015

Learning from Customer Complaints...



Often, a customer will complain, or offer a suggestion. Our response is either defensive, or we do not want to bother responding to customers.

Especially when we hear the same suggestion, or complaint several times we should take the feedback seriously.

Learn to listen carefully. Respond promptly. Make amendments and meet the customers’ needs.

I ordered a steak medium from a place nearby. The meat was very red, and cool in the center, very rare by my standards. I pointed this out to the waiter. His curt response was; “We cook them right”, and she turned away. I did not return and the place closed within a year!


Take customer complain seriously and objectively and make changes. Change your process if necessary to insure you don’t repeat the same mistake again. The result will be happy customers, and a smoother business.



This article comes from my Book - 'Being Customer Centric'
The Book reveals the Practices & Principles for having Profitable Customers for Life.


Order the book 'Being Customer Centric' and know the learn the Practices & Principles for having Profitable Customers for Life.

Book your Copy today, Call on: (022) 40035337 / 40794300

----------------------------------------------------------------------------------------






About Arunaagiri Mudaaliar

Arunaagiri is an Author of best selling books like 'Unleash your Potential' & 'Jogging for Life Success', an International Sportsman, a Successful Entrepreneur, a widely loved Yoga Teacher and a reputed International Corporate Trainer.


Wednesday, 30 September 2015

Short HELP Talk: Understanding Self Discipline





Watch my Short Help Talk on 'UNDERSTANDING SELF DISCIPLINE' at Health Education Library for People (HELP)
- Arunaagiri Mudaaliar
(Author | World Class Trainer | International Sportsman | Successful Industrialist)

Tuesday, 29 September 2015

CUSTOMERS GO RIGHT!


When entering a store, customers tend to go to the right. No one really knows why, but studies consistently confirm this as fact.

Consider this when placing your merchandise. Place your best sellers or sale items to the right, where customers are most likely to browse as they enter the store.

Use this knowledge to your advantage.



This article comes from my own Book - 'Being Customer Centric'
The Book reveals the Practices & Principles for having Profitable Customers for Life.


Order the book 'Being Customer Centric' and know the learn the Practices & Principles for having Profitable Customers for Life.

Book your Copy today, Call on: (022) 40035337 / 40794300



- About Arunaagiri Mudaaliar

Arunaagiri is an Author of best selling books like 'Unleash your Potential' & 'Jogging for Life Success', an International Sportsman, a Successful Entrepreneur, a widely loved Yoga Teacher and a reputed International Corporate Trainer.


Visit Website: www.arunagiri.co.in
Like me on Facebook: facebook.com/authorarunagiri
Follow me on Twitter: twitter.com/authorarunagiri
Connect me on LinkedIn: linkedin.com/in/authorarunagiri
Follow me on Pinterest: pinterest.com/authorarunagiri
Subscribe to my Youtube Channel

Thursday, 24 September 2015

Short HELP Talk: Pursuit of Excellence





Short Talk on 'PURSUIT OF EXCELLENCE' at Health Education Library for People (HELP)

- Arunaagiri Mudaaliar

(Author | World Class Trainer | International Sportsman | Successful Industrialist)



www.arunagiri.co.in

www.arunaagirimudaaliar.co.in

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‪#‎Arunaagiri‬ ‪#‎Arunagiri‬ ‪#‎Mudaaliar‬ ‪#‎Trainer‬ ‪#‎Success‬ ‪#‎Guru‬ ‪#‎Corporate‬ #Pursuit #Excellence

Thursday, 17 September 2015

Short HELP Talk: The Most Potent Attitude of Gratitude

Short Talk on 'ATTITUDE OF GRATITUDE' at Health Education Library for People (HELP)
- Arunaagiri Mudaaliar
(Author | World Class Trainer | International Sportsman | Successful Industrialist)


Tuesday, 15 September 2015

Short HELP Talk: Impact of Success Conducive Attitudes





Short Talk on 'IMPACT OF SUCCESS CONDUCIVE ATTITUDES' at Health Education Library for People (HELP)

- Arunaagiri Mudaaliar

(Author | World Class Trainer | International Sportsman | Successful Industrialist)



www.arunagiri.co.in

www.arunaagirimudaaliar.co.in

facebook.com/authorarunagiri

twitter.com/authorarunagiri



‪#‎Arunaagiri‬ ‪#‎Author‬ ‪#‎Trainer‬ ‪#‎Success‬ #Conducive #Attitude

Thursday, 3 September 2015

Short Talk on 'THOUGHT LEADERSHIP' at Health Education Library for People (HELP)





Short Talk on 'THOUGHT LEADERSHIP' at Health Education Library for People (HELP)

- Arunaagiri Mudaaliar

(Author | World Class Trainer | International Sportsman | Successful Industrialist)



www.arunagiri.co.in

www.arunaagirimudaaliar.co.in

facebook.com/authorarunagiri

twitter.com/authorarunagiri



‪#‎Arunaagiri‬ ‪#‎Author‬ ‪#‎Trainer‬ ‪#‎Success‬ ‪#‎Thought #Leadership

Wednesday, 2 September 2015

SERVE YOUR CUSTOMER IN FULL MEASURE





In today’s world of cut-throat competition, optimizing the input costs in your manufacturing ought to be an on-going process. It makes the end product cost-competitive. But this doesn’t mean that we must compromise on quality or the features or the quality promised to the customer.

Any time we fall short of serving the customer with the full measure, it is construed that we are using ‘wicked scale’. It is like giving a cup to tea which is not filled to the brim or like shipping a product which is not of impeccable quality.

In other works, if we are not sure of having put in our 100% efforts to give the best, it amounts to our using deceptive scales in our measure. 

Let’s give our cent per cent every time while serving the customer.



This article comes from my own Book - 'Being Customer Centric'
The Book reveals the Practices & Principles for having Profitable Customers for Life.


Order the book 'Being Customer Centric' and know the learn the Practices & Principles for having Profitable Customers for Life.

Book your Copy today, Call on: (022) 40035337 / 40794300



- About Arunaagiri Mudaaliar

Arunaagiri is an Author of best selling books like 'Unleash your Potential' & 'Jogging for Life Success', an International Sportsman, a Successful Entrepreneur, a widely loved Yoga Teacher and a reputed International Corporate Trainer.


Visit Website: www.arunagiri.co.in
Like me on Facebook: facebook.com/authorarunagiri
Follow me on Twitter: twitter.com/authorarunagiri
Connect me on LinkedIn: linkedin.com/in/authorarunagiri
Follow me on Pinterest: pinterest.com/authorarunagiri
Subscribe to my Youtube Channel

Monday, 10 August 2015

The Power of Looking Forward to...




Normally we feel that how we are in the present and the way we act and perform in the present are the ramifications of our past. It is felt that our past experiences, learning, interpretations, etc. influence our actions and performances in the present.

But in reality, your present disposition, action and performances are not influenced by your past, but by the future you are looking forward to.

A typical example is the moment you plan a vacation and book the tickets, you start feeling different. Your vacation starts from that instant itself.

A typical case study would be to imagine that you are working late in the evening in your cubicle. You have a lot pending emails, phone calls and reports to be made and attended to. Your boss then calls you to his cabin for an urgent work. You reluctantly walk towards the cabin. As soon as you enter the cabin, your boss makes you to sit and takes out a big packet and places in front of you. He then looks into your eyes and says: “In appreciation of your dedicated, hard work, the management has decided to reward you and has arranged for a week long fully paid vacation for you and your family to be spent in Switzerland.”

After getting this acknowledgement and reward, when you return to your desk, the heavy work load under which you were reeling, would suddenly appear to be light. You gain momentum in your work and you are able to complete it at break-neck speed.

As we can see in this case, though there has been no change in the physical environment or the work load, the whole perception and performance shifted ramatically the moment the fully paid forthcoming company vacation was announced.

Now you are looking forward to the pleasure trip gratis and the very thought of that is positively impacting the present and your performance.

Now fast forward to a week ahead. On the penultimate date of your vacation, when you are relaxing in the seven star luxury of a seaside resort, the manager of the resort comes to you and hands over an envelope giving details of the cab which will take you to the airport. The moment you receive the envelope, your mind goes to the future. You realize that you have to get back to your routine, back home. Now this ‘looking forward to the future’ of going back to work impacts the present experience and feelings.

Even though physically you are in the seven star comfort, the very thought of going back to your office to the routine work starts impacting the present.

Both the above scenarios conclusively prove that our present is impacted largely by the future that you are looking forward to. This being the truth, now we can start determining the type of Impact of what we see as the future we are living into by using the concept and distinction of ‘Looking forward to’.


We, as human beings, have a choice as to what future we want to imagine, visualize through our power of choice. Proactively if we can imagine and visualize a thought process that is prospective, hopeful and a bright future, this in itself will enable us to experience our Present in a more invigorating, energetic, enterprising manner, thereby yielding a much better Performance in the present.

This was clearly demonstrated in our country during the first term of Prime Minister Vajpayee’s tenure. A campaign called ‘Vibrant India’ was launched where it was projected that the Government was working towards creating a ‘Mahan Bharat’. This future perception was aggressively promoted and the entire country was shown the future prospect of a Progressive, Prosperous, and Strong Nation.

This impacted positively the performance and productivity of the people at large in the present. The country clocked a GDP growth of nearly 10% consecutively for 2-3 years.

So the performance in the present moment is determined by the quality of the future that we anticipate.

If an organization or individual perceives a bright future in the organization, automatically one is more energetic, enthusiastic, and involved in the present, thereby positively impacting the performances in the Present. Hence this ‘Looking forward to’ concept can be a very effective way of positively designing, creating, and achieving enhanced performance and productivity at an individual, organizational, state or country level. And each one of us can understand, learn, practice and master the ‘Looking forward to’ concept and thereby accentuate efficiencies, effectiveness, performance and productivity of oneself, one’s organization, state or country.

The fact remains that all the enhanced performance and productivity inputs happen in the present.

A similar enhanced progress, performance and productivity of a state occurred during the time Shri. Narendra Modi was the Chief Minister of Gujarat. During more than 10 years of his Chief Ministership, Modiji consciously projected and sold a future picture of ‘Vibrant Gujarat’, a program that had a telling effect on the state economy.

He also intelligently brought in the Bollywood Icon, Amitabh Bacchhan as the State Ambassador who projected Gujarat as a State which is beautiful, resourceful, growing and prosperous, and a state of abundance. This projected prosperous vision was sold aggressively through all media as well as through large, well organized, well attended investment meets and conventions.

Huge publicity was given to the pronounced investment promises of Industrialists like Mukesh Ambani and Anil Ambani of Reliance, Ratan Tata of the Tata Group, Adani’s, etc. Simultaneously, the bureaucracy and the state machinery were made highly proactive and growth conducive. This automatically added credence to the projected image of Gujarat being in the fast track of growth, progress and prosperity. All this ‘looking forward’ mindset of the people stepped up the business investments and industrialization in Gujarat, accelerating the growth, progress and prosperity of the State. Indeed, Gujarat became the fastest growing state economy with some experts stating that the GDP of Gujarat was even higher than of Singapore.

This is another classic example of the effective utilization of the concept of ‘looking forward to’ and its utility, benefit, impact in enhancing the performance, productivity and profitability. Also I see a similar bright “looking forward to” phenomenon occurring with the advent of PM Narendra Modi’s government in Delhi. The people of the country voted this majority government at the centre on ‘looking forward’ to the vision of “Ache din aane wale hain”. The way the central government is proceeding with a lot of meticulous planning, Integrity, decisiveness, etc., I am personally confident that we will achieve a double digit GDP growth in the coming two years. The whole world’s perception towards India has altered for the better and the world is looking forward to India becoming a truly economic power house and marching towards becoming a developed economy. I as a patriotic Indian want to accentuate the positive perception of my country by consciously speaking positive language on the future of my motherland and look forward to my country becoming once again the Sone ke chidiya (Golden land of the world).

I appeal to all my fellow countrymen to do the same and use the last three principles referred to in this book, namely the impact of “Perception”, “Language” and “Looking forward” to propel our country to great heights.


This article comes from my own Book - 'Unleash your Potential'
www.unleashyourpotential.co.in

Buy 'Unleash your Potential' book on Amazon: http://www.amazon.in/dp/B00ZBV9XOC

Thursday, 6 August 2015

THOUGHT LEADERSHIP



Thought is said to be fluctuations at the level of consciousness.

Thought is energy like everything else in the universe. The potency of thought is seen from the fact that in the manifestation cycle “Thought becomes Things.”


The pathway of the Manifestation cycle is Thoughts > Words > Actions > Habits > Character > Destiny.


Research has shown that human beings on a average get 60,000 thoughts and nearly 90% the thoughts are repetitive and negative.


It is also known that at any given point of time mind can have only one thought.


Also every human being has the ultimate power to choose a thought and focus on it. It is each individual’s sole discretion and prerogative.


It is said that “Where the Focus goes, energy flows and results manifest. Hence it is said that “We have Thoughts, and Thoughts do not have you.”


Every evolved person manages himself like a witness vis-a-vis the running thoughts in the mind. He keeps himself separate from the thoughts and functions like a gatekeeper and only allows those thoughts which he finds appropriate to be focused on. Hence at any given time he is in control.


Whenever any disturbing thoughts are created then he repeats to himself internally “Thank you for sharing” and lets it pass by. We should not attempt to resist the thoughts. The cardinal rule “Resistance leads to persistence” is true in thought management as well. Whenever we try to shut out a thought, avoid a thought, or drive away a thought, the thought remains with you for longer.


On the other hand, “Acceptance leads to Disappearance” principle is also true. As you accept that you have such negative thoughts and that you are OK with them, you let them pass so that you do not get stuck with them. And you have to bear the consequence of the negative energy.


Here I would like to refer to the benefits of learning and practising ‘Samadhi’ meditation.


In Samadhi meditation as taught by Guru Rishi Prabhakharji, one of my Guru’s, the entire focus is in being ‘Silent’. Guruji states that practice of true silence is about taking time not to attend to thoughts which provoke action. Being in silence is not being disturbed by thoughts. Not being in silence is attending to thoughts and getting disturbed.


Gaining the ability to keep aloof and not to be disturbed by what is happening outside is an art one must master in life.


An evolved individual will go into silence rather than taking action in turbulence.


Body-Mind-Intellect Theory:

In the sphere of thought leadership one more valuable insight is the Concept of ‘Body-Mind-Intellect’ inter-relation. 

In this Concept, it is said that Body through the five senses captures stimuli from the external environment.


All such stimuli are then deposited in the Conceptual store house called Mind.


Mind then reacts or responds depending upon how powerful is your Intellect, the discriminating part.


It is the intellect which determines as to what response to be given to the stimuli gathered by the mind.


An intellect, which is developed, takes action on the thought which is in sync with the conscience - one which advances the soul journey towards peace, happiness, bliss, centeredness, etc.


An underdeveloped intellect in an individual will be a captive of the monkey mind which is impulsive, reactive, seeking immediate gratifications and temporary pleasure orientation attuned towards more body consciousness and pleasure.


Hence our learned Saints had said that “Apne buddhi ko apne man ke peeche jasoos bana ke rakhna.”

Do not allow the jumpy, unstable, reactive, monkey mind to destabilize you by its short term oriented, reactive responses to thoughts.

Hence every evolved person is pursuing thought leadership through thought mastery.




“Faith is leaping over the fence. It is crossing the
mountain. It is going beyond the boundaries. It
is breaking through the limitations that you and
others have set. It is seeing beyond the end to a
bright new beginning and a new tomorrow.”

– Robert Schuller


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About Arunaagiri Mudaaliar

Arunaagiri is an Author of best selling books like 'Unleash your Potential' & 'Jogging for Life Success', an International Sportsman, a Successful Entrepreneur, a widely loved Yoga Teacher and a reputed International Corporate Trainer.


Sunday, 26 July 2015

Understanding Customer Needs...


One of the key reasons for failing to close a sale is that we haven’t understood what the customer truly wants and needs. For example, good real-estate agents work with their customers to determine exactly the home they want. During an initial meeting, the buyers may explain what they need and want: four bedrooms, a large back yard for the dog and kids, a particular price range, and an approximate location. But the basics are only the start. As houses are shown, the sales agent asks detailed questions about floor plans, kitchen setups, and other details. What the buyer says, and does not say, is factored by the sales agent and used to narrow the possible choices for a new home. The drawing-out process of information is the key ingredient for finding the right home.

Likewise, we need to get into customers’ minds to determine how they think and what they want. Starbucks sells coffee, but so do many other places, from grocery stores to gas stations. Though coffee is a readily available commodity, Starbucks offers a specialized product line, and an in-store experience that allows them to charge a premium price for their coffee. Early on, Starbucks understood that many customers want more than just a cup of coffee.

Develop the habit of asking your customers penetrating questions. What they like - or what they would like more, or less, of - and why. As you ask these probing questions, information will emerge - information you can utilize to understand your customers’ needs, and to help you meet those needs directly.

Business is earned by meeting customer needs, as you better understand your customers, and their needs, you will be able to grow your sales and your business.


Wednesday, 22 July 2015

Delighting Customers...

Business integrity requires that you deliver what you promise to customers. Honoring your assurance for quality, price, and delivery time is your minimum performance standard. However, if you want
to delight them, you have to go farther. Scripture shares an example where the Lord promised the people better things. The Lord said, “Instead of bronze I will bring gold, and instead of iron I will bring silver, and instead of wood, bronze, and instead of stones, iron.”

How can you delight a customer? Deliver more than what you promise. Just as the Lord brought gold instead of bronze, you need to think about what you can give customers beyond what they expect.

Once I overheard two different discussions between a restaurant manager and the hostess. In the first conversation, the manager told the hostess to tell customers that the wait time was less than the actual time, so they would stay. Customers would probably wait for 15 minutes, but they may have no patience to wait if we say 30 minutes or more.

In the second conversation, the manager told the hostess to be conservative when communicating the wait time. The manager explained that it was better to say they have a 20 minute wait and serve in less time than to say 15 minutes and make customers wait longer.


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About Arunaagiri Mudaaliar

Arunaagiri is an Author of best selling books like 'Unleash your Potential' & 'Jogging for Life Success', an International Sportsman, a Successful Entrepreneur, a widely loved Yoga Teacher and a reputed International Corporate Trainer.